It's about doing things your own way Everything I make is a reflection of how I see the world — and how I move through it. Whether it’s branding, content, or the way I lay out text on a photo, it all ties back to one belief: doing it your own way . I’ve had countless jobs in countless industries. All of the experience and money I’ve gained was valuable. But it never felt right — I’ve always had one foot out the door. I always returned to the idea of building something that felt like mine — something that could outlive me. That shows up in the way I think, the way I design, and the way I’ve carefully built this platform over the years. It was never about chasing trends or getting rich quick. It was about making something that could stand on its own. Something built my way. I want it to feel honest When people experience my work, I want them to feel something before they figure out what it is. For client projects, that feeling is clean, elevated, intentional — like every piece, every word, every strategy was chosen for a reason. It's minimal, but it’s enough. But with UNNNAMED — it’s different. It’s personal. It’s meant to feel like something real. Something that inspires someone to take a step toward their own thing. I never wanted this brand to be boxed in (hence the name) — not as a marketing agency, not as a clothing or fashion line, not as some here-today-gone-tomorrow e-commerce store. I wanted it to reflect where I am in the process. There were years I was dormant, but my website stayed active. That’s where I was in the process.  So I lean into rawness. Perfection never moved me. Realness always did Nothing’s ever really finished I don’t believe in final versions. Every project, every piece of content, even this journal entry — it’s just a moment in time. A snapshot of where I was mentally, creatively, and emotionally. So what do I want my work to say without saying anything? That you’re allowed to try. That you don’t have to wait. That your idea is enough.