Gender Spectrum

Gender Spectrum is a leading nonprofit in the Bay Area working nationally with gender-expansive kids, teens, families and professionals who work with them.

This client was looking for help auditing their social media channels and creating a plan to build their social profile.

Challenge

In performing the social media audit, I sought out ways for this organization to scale and grow their social media platforms. The audit answered the following questions: What are we doing well? What could we do better? What are we missing that we should be doing?Which channels show the most promise for reaching our audience(s)? Are there channels we should de-prioritize? Check out slides below.

Value

The social media audit was well received by the organization and plans were put into place to follow the strategies for success detailed in the report. The client is now contracting UNNNAMED for its social media marketing services. Check out more of our projects below.

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